This label concept explores the visual language of focus, clarity, and carbonation through three distinct design iterations.

The first iteration emphasizes pattern, using layered circular forms inspired by soda bubbles to create texture and depth, while fluid title elements reinforce the movement of liquid. Bright outlines and glows highlight the fruit symbols, establishing a strong figure–ground relationship and symbolizing the transition from mental blur to clarity.

The second iteration shifts toward simplified color fields, replacing pattern with structured gradients that move from dark to light to enhance depth and balance. A low-opacity horizontal bar within the title introduces visual pause, allowing the organic elements to breathe while maintaining a clean, focused hierarchy.

The final iteration integrates photography, incorporating images of real soda bubbles captured in a clear container. Graphic gradients and fluid typographic elements are layered over the photographs to unify the system, blending organic imagery with graphic structure. Together, the three iterations demonstrate an evolving exploration of form, color, and materiality while maintaining consistent symbolism and clarity across the label family.